What should your brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the customer an email with a discount needed for the Carabiner-Bulb Flashlight Bushcraft Outdoor-Tool Camp-Equipment Survival Safety Lantern in the shopping cart. The second most effective thing is usually to send an email without a lower price. That raises the question of how flexible do you want to be about your price? How important is it to have price integrity and will buyers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key approach questions. So often it is appealing to do what you have to do to help get the next sale but sometimes that comes at the expense of future growth....More Detail
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